Event Agenda

 
8:00 AM - 9:00 AM
Registration Opens & Continental Breakfast
9:00 AM - 9:10 AM
Welcoming Comments
  • Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News, NextTV
  • Tim Hanlon, Founder & CEO, The Vertere Group
9:10 AM - 9:45 AM
Opening Keynote Conversation
Interviewer:
Tim Hanlon, Founder & CEO – The Vertere Group
9:45 AM - 10:25 AM
Panel Discussion: Programmatic TV Reality Check
Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows.  We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.
 
Panelists:
Doug Hurd, Co-Founder, EVP Business Development – Clypd
Stacy Huggins, CMO or Adam Helfgott, CEO – MadHive
10:25 AM - 10:40 AM
Networking Break
10:40 AM - 11:25 AM
“Big Think” Presentation/Conversation: TV Attribution
Presenter:
John Hoctor, Founder & CEO – Data+Math
11:25 AM - 12:05 PM
Panel Discussion: Data-Enabled TV Ad Buying/Selling
A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies.  This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.
 
Moderator:
Jim Spaeth, Managing Director – Sequent Partners
 
Panelists:
Ben Tatta, Co-Founder & President – 605
12:05 PM - 1:15 PM
Networking Topic Table Lunch
Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!
 
Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes. Every registered attendee will have a chance to request in advance which topic tables they will be assigned to.
 
Data-Enabled TV Advertising
Moderator: Gaurav Shirole, Group VP, Product & Client Solutions – 605
 
Data-Enabled TV Advertising
Moderator: Alice Sylvester, Partner – Sequent Partners
 
Blockchain + TV Advertising
Stacy Huggins, CMO or Adam Helfgott, CEO – MadHive
1:15 PM - 1:50 PM
Post-Lunch Keynote Conversation
1:50 PM - 2:30 PM
Panel Discussion: OTT, VOD & Non-Linear TV Advertising
While sports and live events still command sizable linear audiences, the majority of “television” viewing in the US is now comprised of a collective of formerly “alternative” non-linear methods of consumption such as time-shifted DVR, cable VOD, over-the-top streaming, and via digital/mobile devices. What former Discovery Networks founder John Hendricks presaged in 2003 as “file-served television” is now mainstream viewing behavior – traditional TV business models be damned. Our panel of experts discuss the challenges and opportunities of advertising in the face of this (forever?) changed consumer dynamic. 
 
Panelists:
Chris Pizzurro, Head of Sales & Marketing – Canoe Ventures
Rany Ng, Director of Product Management – Google
2:30 PM - 2:45 PM
Networking Break
2:45 PM - 3:30 PM
“Big Think” Presentation/Conversation: Addressable Advertising
 
Presenter:
Adam Lowy – Sling
3:30 PM - 3:50 PM
2018 Spring Advanced Advertising Awards
3:50 PM - 4:35 PM
Panel Discussion: TV/Video Measurement, Ratings & Currencies
The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing advertising effectiveness has become decidedly more complex amidst an expanding yet splintering TV/video landscape.  Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how advertisers can ultimately benefit.
 
Panelists:
Jodie McAfee, SVP, Sales & Marketing – Inscape
Jay Prasad, Chief Strategy Officer – VideoAmp
4:35 PM - 5:00 PM
Closing Keynote Conversation
5:00 PM - 5:15 PM
Closing Thanks
  • Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News, NextTV
  • Tim Hanlon, Founder & CEO The Vertere Group
5:15 PM
End-of-Day Cocktails