SVP, Ad Innovation & Programmatic Solutions
Dan Aversano is senior vice president of ad innovation and programmatic solutions for Turner Ignite. In this role, Aversano and his team lead the development of next generation ad capabilities, notably around audience targeting and advanced TV solutions, as a part of the company’s Turner Ignite division.
Aversano and his team have been hard at work for years in bettering Turner’s capabilities with spaces like audience targeting. The company’s capabilities AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.
In his six years with Turner, Aversano has also served as senior vice president of client and consumer insights, a division that powered the next generation of client selling and data-driven ad innovations for the company, as well as vice president of research and strategy for Turner Entertainment Ad Sales, where he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the Time Warner Medialab in the process.
Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.
Aversano was recently honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18 Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science. He currently serves on the advisory board of Turner’s Ad Lab, an assembly of leading professionals and creative visionaries on a mission to create and deliver an enhanced, less disruptive advertising experience through new ad models and capabilities.
He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.
Turner Ignite is focused on reimagining advertising. Powered by unrivaled branded content services, data-rich ad targeting capabilities, first-of-its kind social optimization tools and global distribution, Turner Ignite empowers brands to build more meaningful connections with consumers and drive return on investment at scale. The business unit is backed by Turner’s wide-scale audience of diverse fans within its portfolio properties, including leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, SuperDeluxe, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE, UEFA and professional golf. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.