Keith Kazerman serves as Group Senior Vice President, Client Solutions, overseeing Discovery’s U.S. ad sales network strategy, marketing and advanced advertising groups. He leads the team dedicated to branded entertainment partnerships. In addition, he oversees the strategy for data and advanced advertising products across all U.S. platforms including Discovery Engage, the company’s state-of-the-art data management and analytics platform for targeting, optimization and measurement to deliver greater effectiveness and impact for client’s ads.
Kazerman joined Discovery in 2015 from DIRECTV, Inc. where he served as the Senior Vice President of National Advertising Sales. In this role, he was responsible for national ad sales, direct response sales, traffic and operations, pricing and inventory, as well as product management. During his 10 years at DIRECTV, Kazerman and his team oversaw ground breaking interactive sports sponsorships with NFL Sunday Ticket, and the introduction of digital ad offerings with DIRECTV Everywhere. The team was instrumental in helping the company to lead the industry with the largest national addressable ad platform.
Prior to joining DIRECTV in 2005, Kazerman held management positions with various media companies including TN Media, Bates, Space.com, The Hallmark Channel and Marathon Ventures.
Kazerman is a graduate of the Lehigh University School of Business and Economics. He resides with his wife and son in Jericho, NY.