Alfieri is responsible for driving all strategic marketing, messaging and branding efforts with the mission of advancing Cross MediaWorks product offerings including: addressable video, national efficient media buying and performance-based marketing. Alfieri reports directly to Nick Troiano, CEO, Cross MediaWorks.
Previously Alfieri was senior vice president, for the Turn Platform, a software platform for audience planning, media execution, and real-time analytics. Together with his team, he collaborates on consumer journey, programmatic media, and attribution/effectiveness strategies with the most forward-thinking marketers on the planet.
Prior to Turn, Alfieri was vice president, corporate marketing and communications at Limelight Networks, a provider of web content acceleration and digital presence management solutions. In that role, he helped expand Limelight’s presence from content delivery infrastructure to a provider of enterprise cloud solutions, leading award-winning digital marketing campaigns in the process.
Alfieri held several marketing leadership positions at Motorola, Inc. (now Motorola Mobility, a division of Lenovo), leading marketing efforts for the mobile device and connected home divisions as well as handling investor relations for the corporation. He oversaw the introduction of more than 100 mobile devices, managed the messaging and communications for more than 15 acquisitions and was recognized with two consecutive Billboard® Digital Entertainment Media Awards for marketing new technologies.
Before Motorola, Alfieri held a variety of account management roles at Interpublic Group. He holds a B.A. in Communications and Marketing from The College of New Jersey. Alfieri serves as a member of the Ad Council's Board of Directors.