As Director of Innovation, Ryan Reed leads Lotame’s efforts in bringing audience-driven solutions to the television industry. He has been the driving force behind Lotame’s SmartTV Audiences data segments and TV DMP, enabling audience-targeting capabilities for linear TV. Ryan first began building software solutions for the local broadcast industry as a Product Manager with Matrix Solutions. Prior to joining Lotame, Ryan led product efforts for Comcast’s Interactive Television initiatives and developed Interactive TV products for Canoe Ventures, a joint venture of the 6 largest cable providers. Ryan has a BS from the Tepper School at Carnegie Mellon University with a concentration in Computer Science and Information Technology.