Senior Vice President, Advanced TV Global Partnerships
Joan FitzGerald leads advanced TV global partnerships at PremiumMedia360, a global leader in advertising automation solutions, working with advertising agencies and major media companies to bring programmatic capabilities to television, creating real-time, 2-way connectivity between media management systems, inventory management systems and programmatic platforms. Prior to joining PremiumMedia360, Joan founded Data ImpacX, a consultancy to advise clients on advanced TV, big data commercialization, product development and go-to-market execution.
Joan has held significant business and product leadership roles, including vice president of product management and business development at TiVo where Joan launched an advanced audience-targeting platform for national television media. Prior to joining TiVo, Joan was senior vice president of television and cross-media services at comScore where she pioneered comScore’s first cross platform measurement product. Earlier in her career, she led sales and client delivery at a Nielsen-Arbitron joint venture company, serving leading consumer packaged goods, retail and pharmaceutical marketers with measurement and brand sales response analytics.
Joan’s professional achievements include a David Ogilvy Award by Walmart and a patent on measurement techniques. Joan is a frequent and sought-after speaker at industry conferences and is frequently published in leading trade publications. Joan’s linkedIn profile can be found at https://www.linkedin.com/in/joan-fitzgerald-bb15488/