Lance Neuhauser is CEO of 4C, 4C is a global leader in data science and marketing technology with solutions for multi-screen marketing. With $1.7+ billion in annualized media spend running through its SaaS platform, 4C offers self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV Synced Ads across display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax™ television monitoring network which detects over 400 million TV asset airings on an annual basis.
Lance is a big believer in the potential for audience data to drive drastic change in many industries, especially marketing. Early in his career, he recognized that traditional advertising is broken as it focuses on demographics or broad age/gender targeting, not granular audience insights. Lance formed 4C to address this gap, and now brands, agencies, and media owners rely on the 4C Insights Affinity Graph™ to identify their most valuable audiences and improve effectiveness across channels.
Prior to 4C, Lance founded The Echo System, served as EVP, U.S. Director of Digital at PHD Media, and was Co-Founder & Managing Director of Resolution Media, which sold to Omnicom.