EVP/Chief Research & Analytics Officer
Radha Subramanyam, one of the media industry’s top research & analytics experts, was appointed Chief Research and Analytics Officer, CBS Television Network in November 2017. Subramanyam possesses extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media. In her current role, Subramanyam oversees all day-to-day research operations for the CBS Television Network, including audience measurement, program and advertising analytics, market research, program testing, measurement tools, social media measurement, ROI, and attribution analysis and advertising research.
Until October 2017 Radha was President, Insights, Research & Data Analytics at iHeartMedia. Radha‘s tenure at iHeartMedia began in 2012, when she was named to the newly created position of Executive Vice President of Sales and Marketing Research. In 2014, she was promoted to President. Radha previously served as senior executive at Yahoo!, MTV Networks and Nielsen.
In 2013, 2014, 2015 and 2016 Radio Ink named Radha as one of the Most Influential Women in Radio, and featured her on the cover of their November 2013 issue. In 2011, and then again in 2016, she was honored as one of the Most Powerful and Influential Women in the Tri-State area by the National Diversity Council. Radha is also the recipient of the Women with Solutions award from the Alliance for Women in Media for her leadership in increasing awareness and access to science, technology, engineering, and math to young women. In 2017 Radha was on the Digital "It List” (Cynopsis Media).
Radha began her media career at NBCUniversal after having previously taught media and entertainment at Vassar College and New York University. She holds a Ph.D. from Northwestern University.