In her current role, Helen Katz oversees global research data and analysis for Publicis Media’s Analytics & Insight practice. She is a trusted industry expert on data quality and reliable measurement within the arenas of addressable TV and precision video.
A 17-year Publicis Groupe veteran, Katz has served in various strategic research capacities for Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham.
She began her career as an advertising professor at Michigan State University, and has published numerous articles in industry and academic journals. She has also published three textbooks on advertising and media, the most recent of which is The Media Handbook (6th edition, 2016). She is the ex-officio Chair of the Executive Committee of the Media Rating Council. Katz is also the recipient of the Advertising Research Foundation’s “Great Minds” award for research innovation and Jay Chiat’s Strategic Excellence Silver Award for innovation.
Katz has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois, and was an undergraduate English major at the University of London.