Adam Helfgott is the CEO of MadHive, a data management company powered by blockchain technology. MadHive aims to connect the disparate and opaque world of programmatic advertising by helping advertisers optimize reach goals and publishers appropriately price inventory.

Prior to MadHive, Adam built and sold marketing technology companies eCamp.net and Lookbooks.com, and advised leading companies including IMG/WME, and Gem, an enterprise blockchain company.