Alice is a Partner at JoltSolutions. Jolt! is an alliance of respected consulting companies that share a central belief – that the future of marketing is about high quality targeting data and modeling -- precise, accurate and transparent. With the combined firepower of Pre-Meditated Media (Gerard Broussard), Rubinson Partners, Inc., (Joel Rubinson) and Sequent Partners (Alice K. Sylvester, Jim Spaeth).
Alice joined Sequent Partners almost 10 years ago. Since 2003, Sequent Partners has driven innovation through proprietary, best-practice consulting for top advertisers and media companies. The firm conducted highly-visible industry ROI metrics and analytics initiatives and advised major advertisers on how to navigate changing media/marcom landscape.
Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at major advertising agencies. She is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research.