Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions. Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology. During his tenure at Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data. Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.