Why Attend

Advanced Advertising brings together the industry’s most innovative thought leaders for a day of dynamic content and connections that will explore the impact of data and automation in TV advertising. Join the senior execs who are driving success as they team up with buyers, sellers, and tech providers to share their expertise and experience, offering access and insight into how this emerging trend is building one-on-one relationships with viewers and driving TV’s key revenue streams.

 

Technology and Data are creating new opportunities in video to target advertising and drive revenues. With programmatic to addressable advertising growing, and new metrics and data improving targeting and effectiveness, hear from the companies that are successfully modernizing the sales operations and creating products that marketers are demanding in a competitive economy.

 

Who will be in the room:

 

 

·         Ad Agencies

·         Advertisers

·         Research& Measurement Companies

·         MVPDs

·         Programmers

·         Technology Providers

·         X Changes

·         Programmatic

·         Wall Street

·         Analysts