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Lance Neuhauser
CEO of 4C

Lance Neuhauser is CEO of 4C, a data science company that’s powering the future of advertising with software for media planning, buying, and measurement. 4C helps the world’s largest brands reach people who are more receptive to their messages.

Lance is a big believer in the potential for social media data to drive drastic change in many industries, especially marketing. Early in his career, he recognized that traditional advertising is broken as it focuses on demographics, not real people. Lance formed 4C to address this gap and help marketers achieve their goals through mining social data for insights. 

Prior to 4C, Lance founded The Echo System, served as EVP, U.S. Director of Digital at PHD Media, and was Co-Founder & Managing Director of Resolution Media, which sold to Omnicom.