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Krishan Bhatia
EVP, Business Operations and Strategy, NBC Universal

 

 

Krishan Bhatia serves as Executive Vice President, Business Operations and Strategy for NBCUniversal’s Advertising Sales division, reporting to Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships. In this role, Bhatia oversees the division’s strategy, research, analytics, data and new product capabilities as well as the technology platforms and operations of the company’s advertising sales business—spanning its portfolio of Entertainment, Lifestyle, Sports, News and Hispanic properties.

Bhatia leads the development of all data-enabled and technology-driven advertising offerings, including NBCUniversal’s Audience Targeting Platform (ATP), NBCU+ Powered by Comcast (its addressable offering), NBCUx (its programmatic offering), and Social Synch (an offering that extends advertising partners’ media campaigns across social platforms). He also oversees the division’s advertising partnerships including with Comcast, AOL, Buzzfeed, Google, Hulu, Twitter and Vox.

From 2011-2014, Bhatia served as Executive Vice President, Digital Strategy and Operations with operating responsibility for NBCUniversal’s digital advertising business and prior to that as Senior Vice President, Advertising Strategy and Operations for Comcast Interactive Media.

Bhatia originally joined Comcast in 2005 and was a founding executive team member of Comcast Interactive Media, where he played an instrumental role in creating and growing the digital media business for Comcast, including leading the acquisitions of Fandango and DailyCandy, striking long-term advertising partnerships with Yahoo! and Google, and supporting the launch of XfinityTV.

Prior to Comcast, Bhatia was a Principal with Booz Allen Hamilton’s Global Media & Entertainment Practice in New York (1996-2005), where he advised  top management of leading media and entertainment companies, such as Activision, Amazon, Bertelsmann/RTL Group, Best Buy, DreamWorks, NBC, Sprint, Universal Studios, and Viacom/MTV Networks.

Bhatia earned a Bachelor of Science degree in International Economics from Georgetown University’s School of Foreign Service, and was awarded an honors certificate by the Karl F. Landegger Program in International Business Diplomacy.  He currently serves as Vice Chair of Digital Content Next (formerly Online Publishers Association), and as a board member of the Trustworthy Accountability Group (TAG) and the IAB Tech Lab. In 2009, Bhatia was named as one of the 25 most influential South Asians in the U.S. entertainment and media industry by Korn/Ferry International.