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Karine McMaster
Associate Media Director, Advanced TV Local Investment

Amplifi – Dentsu Aegis Network

Karine has more than 30 years’ experience in media buying both on a Local and National level and worked across a variety of categories including Automotive, QSR, CPG, Fine Dining and Retail. Her impressive roster of high-profile clients include General Motors, Macy’s, The Home Depot, O’Reilly Auto Parts, Smucker’s, Diageo and Red Bull just to name a few.

She is responsible and accountable for developing the vision, mission, and business development of the Local Advanced TV practice across all clients of Dentsu Aegis Network within the Amplifi Local team. She is responsible for collaborating with key stakeholders in designing, executing and measuring Advanced TV campaigns including Programmatic and Addressable TV.

Prior to this, she oversaw a team that was responsible for reviewing, evaluating, negotiating and recommending a course of action on all assigned and proposed multi-market opportunities, and/or sports opportunities. Included multi-market unwired sports platforms, regional sports networks, multi market tent pole / special event platforms, etc.