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Mark Lieberman
President & CEO - Viamedia and Chairman – placemedia

Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry.

The company now provides local ad sales for 60 MVPDs (Verizon, CenturyLink, Google Fiber, Frontier and others), spanning 32 states in more than 70 DMAs, serving nearly one million TV ads every day.

Mr. Lieberman is also Chairman of Viamedia’s programmatic-television subsidiary, placemedia, the leading independent programmatic television supply side platform (“SSP”), enabling the buying and selling of linear TV inventory for national advertisers.

In short order, on Lieberman’s watch, Viamedia earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting; he has been named one of the CableFax 100 in 2015; and will be inducted into the class of 2016 Cable TV Pioneers at the natioal cable show in May.

Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.

Earlier, Lieberman was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.

He has also served as President of About.com Ventures and Executive Vice President of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines.

In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.

Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.

Mark currently serves on the board of advisors of Adfin, Inc., a real-time insights company for programmatic online advertising.

Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division and as a board member of the National Jewish Center for Learning and Leadership.

In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals.

Mark lives in Westchester County, NY and Montauk, NY with his wife and children.